Pearl industry is China's traditional industries, China is a real pearl big country, but appears in a number of industry and domestic jewelry industry, there are still "low barriers to entry, low-tech" and "two low" problem. This situation is mainly in recent years, China produced pearls "in quantity rather than quality" in the international market in a weak competition arising therefrom, in the domestic market channels, not yet ripe. Therefore, the Chinese pearl double fame and fortune in the international market loss.

In addition to the above, pearl jewelry products in the domestic consumer groups, there are still enough purchasing power can not be widely recognized problem. This grade of pearl the minds of consumers in China are not high style are not unrelated to a single image. From the intra-industry analysis, China's pearl enterprises generally small-scale products a single, a single sales channel, leading to internal competing rock bottom price, low value-added products.

Therefore, China's pearl in the international market at a competitive disadvantage. In the domestic market, not yet established mature market channels, lack of effective communication and information transmission, high-quality products to consumers face to face with the lack of opportunity, and therefore the development of pearl in the domestic market has been unpleasant.

Therefore, we need to promote the pearl culture and pearl guide the consumer awareness the focus of a long-term work, using a variety of opportunities to promote Chinese pearl culture, and Chinese consumers as soon as possible agree pearl culture, found that pearl charm. We believe that with the improvement of living standards for domestic consumers, whose consumption concept will change accordingly. Profound cultural consumption-based pearls, will be able to launch huge domestic consumer market, for the pearl industry has brought once again take-off opportunity.